Customer Data Platform
How much does it cost not to recognize the same customer across every touchpoint?
Unify and structure online and offline data from every source into actionable 360° profiles to anticipate behavior with AI and personalize every interaction at the right moment.
⭐⭐⭐⭐⭐ 4.9
Capterra Evaluation
+700k marketers
have already grown with us
20+ years
market experience
With more than 700,000 users and 20 years in the market, E-goi is the choice for those who want to grow without limitations:
The cost that keeps adding up
Put a number on what you’re losing
Most sales leave the customer unidentified. These are people you cannot contact again, data that your AI will never see, and revenue left on the table month after month. Do the maths.
Estimated unrecovered revenue
Enter your number of monthly sales and average order value.
Illustrative and conservative estimate: 70% of sales without an identified customer and 3% of repeat purchases recoverable through remarketing, based on the average order value entered. Actual figures are determined during the assessment.
Solve what fragmented data is costing your business
A complete view of every customer
Bring together data from ERP, POS, apps, Wi-Fi, videowalls, helpdesk and other systems to recognise the same person and follow their entire relationship with your brand.
Personalisation with real context
Turn interests, behaviours and purchase history into personalised communications, with the most relevant content, offer, channel and timing for each customer.
KPIs connected to the business
Track your data in a clear, unified dashboard. Understand how customers behave, which actions drive results and where the next growth opportunities lie.
Faster time to value
Integrate the CDP seamlessly with your technology ecosystem and start turning fragmented data into actionable insight faster.
Less complexity and lower costs
Centralise information in a single solution, reduce dependence on isolated tools and simplify customer data management.
Behaviours you can anticipate
Apply machine learning to billions of data points processed in real time to identify patterns, predict needs and detect purchase opportunities or signs of churn.
The customer won’t wait, and neither can your infrastructure
100% Headless
Access functionality via API and integrate the CDP with websites, apps, POS, ERP, CRM and other projects. Make data available wherever your teams and customers need it.
Total independence
Use a cloud-based SaaS solution with access to the source code. Reduce vendor dependency and retain the autonomy to adapt and evolve the solution in the future.
Fast response
Deliver real-time information and recommendations on your website, app, call centre or in-store. If the data arrives after the interaction, the opportunity may already be gone.
Data security
Stay in control of how information flows, with local processing and an architecture designed to support GDPR compliance.
Why E-goi instead of a generic CDP
Unifying data is only the beginning
If customer knowledge does not reach your channels, teams and stores at the right moment, opportunities will continue to pass you by. E-goi’s CDP turns unified data into interactions that can drive results.
Generic CDP
- Data is centralised, but activation depends on other tools and integrations.
- Loyalty, Wi-Fi and physical stores remain disconnected from the customer profile.
- Every new use case adds technical complexity, processes and vendors.
- With a closed solution, future evolution becomes more dependent on the vendor.
With E-goi’s CDP
- The same customer view powers email, SMS, WhatsApp, push, marketing automation and artificial intelligence.
- Loyalty, SmartWiFi and phygital experiences enrich and activate the same profile.
- Information is available in milliseconds to personalise online and in-store interactions.
- The 100% headless architecture, APIs and access to the source code provide greater long-term autonomy.
Turn every data point into the next relevant action
Centralising data is only the beginning. The real value comes when that knowledge helps you recognise, understand and activate every stage of the customer relationship.
Recognise the customer
Aggregate and normalise data from CRM, POS, ERP, helpdesk and other sources to identify the same person at different moments throughout the journey.
Personalise every stage
Create segments based on purchase profile, value, NPS, interests, and online and offline behaviour, and automate relevant loyalty actions.
Act before the moment passes
Coordinate campaigns across SMS, Smart SMS, push and in-store touchpoints, maintaining continuity throughout the journey via the most appropriate channel.
If every team sees a different customer, no one sees the whole picture
With E-goi’s CDP, every team gets the insight they need to personalise customer relationships, make better decisions and drive results:
Sales: Give your team a complete view of each customer to identify needs and uncover relevant upsell and cross-sell opportunities in every interaction.
Marketing: Turn data and behaviours into precise segments and personalised campaigns, activated through the most relevant channel and at the right moment throughout the customer journey.
Commerce: Connect purchases, interests and behaviour to recommend products and create a more relevant and consistent shopping experience, both in-store and online.
IT: Simplify data infrastructure integration and management with enhanced security, headless architecture, source code access and greater long-term autonomy.
Legal: Centralise consent and privacy preferences to simplify data management and support legal compliance across physical and digital touchpoints.
How many decisions will you keep making with an incomplete view of the customer?
Features to understand each customer better and drive growth
Single customer view
Stop rebuilding the customer in every system
Bring data from different sources into a single profile and recognise the same person across every touchpoint. Every team works with one shared, up-to-date and actionable view.
Hypersegmentation
Stop treating different customers the same way
Combine profile, value, interests, purchases, and online and offline behaviour. Create multidimensional segments and adapt the message, offer, channel and timing.
Phygital Experience
Don’t miss the customer when they walk into your store
Connect in-store behaviour with the digital profile to preserve context, automate campaigns and maintain continuity between physical stores and online channels.
RFM Analysis
Invest first where the potential is greatest
Analyse recency, frequency and monetary value to identify your most valuable customers, anticipate churn and guide retention and repeat-purchase strategies.
Advanced Reporting
Find out what drives results before investing again
Compare channels, segments and behaviours to understand which actions contribute to sales, engagement and efficiency.
Artificial Intelligence and Machine Learning
Anticipate each customer’s next move
Interpret large volumes of data to identify patterns, predict behaviour and recommend the next best action or offer for each customer.
These brands are competing for the same customers as you… and they’ve already started.
With E-goi, LEROY MERLIN moved from manual campaigns to automated flows that deliver consistent returns across every channel.
Salsa used advanced AI and personalisation to turn occasional buyers into repeat customers with significantly higher value.
With automation and intelligent segmentation, Mormaii optimised the customer journey and converted more visitors into loyal customers.
Your data already exists. How much longer will you wait to use it?
Hyper-Segmentation Powered by Artificial Intelligence
The key to driving the customer journey in a personalised, accurate, and automated way.
• Gather behavioural data from consumers in physical and online stores;
• Identify patterns using AI to create precise hyper-segments;
• Send optimised communications, personalised for each customer, at the right moment.
Real experiences, real feedback
Proven trust across leading review platforms:
Frequently Asked Questions
A CDP, or Customer Data Platform, collects, normalises and organises behavioural, transactional and demographic data from different systems. This creates an integrated, up-to-date view of each customer, ready to be used across teams.
A CRM primarily manages the commercial relationship and recorded interactions with customers. A CDP combines data from CRM, POS, ERP, e-commerce, apps, digital behaviour and other sources to build a more complete and actionable view. The two solutions can work together.
No. A CDP connects to existing systems, aggregates the information and makes it consistently available to different teams, channels and applications.
It means that collecting, organising and making data available does not depend on a specific interface. Through APIs, the CDP can integrate with websites, apps, POS, ERP, CRM and other systems.
Artificial intelligence depends on the quality, consistency and context of the available data. When information is fragmented, predictions and recommendations are also limited. A CDP provides the foundation needed to apply AI more effectively and relevantly.
E-goi’s CDP combines 100% headless architecture, online and offline data integration, millisecond response times and source code access with native loyalty, phygital and omnichannel marketing capabilities.
