Connectif vs E-goi: which is the best omnichannel marketing automation platform?

It depends on the brand’s strategy. Connectif is a solution focused on digital personalization and e-commerce automation. E-goi adds physical store data, Loyalty, Voice/IVR, transactional communications, and omnichannel activation. For B2C brands that need to connect digital channels with physical stores and measure impact across both environments, this difference prevents part of the customer journey from remaining invisible.

The migration is supported by the E-goi team and can include contacts, purchases, behavioral data, segments, integrations, and the recreation of key automation flows. With the right assessment and mapping, the transition can be completed in around one month, depending on the complexity of the operation. Delaying the migration tends to increase the volume of data, journeys, and dependencies that will need to be transferred later.

Connectif does not offer a native loyalty and cashback program comparable to E-goi’s Loyalty solution. With E-goi, you can connect points, rewards, gamification, e-commerce purchases, and in-store transactions. Without this connection, brands miss an important opportunity to increase retention, repeat purchases, and customer value.

Connectif focuses primarily on digital behavior and e-commerce. E-goi adds its Phygital Experience solution to identify in-store interactions and connect them to the customer’s digital profile. Without these signals, a relevant part of customer intent and behavior remains invisible and cannot be used to personalize or measure the customer journey.

Connectif does not publicly disclose all pricing and terms on its website, so you need to request a quote. E-goi provides public pricing, local currency options in the markets where it operates, and predictable pricing tiers. Before deciding, compare not only the monthly fee, but also contacts, sends, channels, integrations, support, and growth costs. A platform that appears cheaper at first can become more expensive if it requires additional tools.

E-goi uses its own sending infrastructure, servers in Europe, and offers dedicated IPs for operations that require greater control. This setup enables close monitoring of sending reputation, authentication, and delivery performance, eespecially at high volumes. Ignoring deliverability means risking that well-crafted campaigns never actually reach the inbox.

Yes. Data processed by E-goi is hosted on European infrastructure and managed in compliance with the GDPR. For companies handling large volumes of customer information, this proximity helps reduce legal and operational complexity. E-goi also provides its own infrastructure, European servers, and optional dedicated IPs, giving businesses greater control over data and deliverability.

Yes. E-goi offers journeys for abandoned carts, back-in-stock alerts, price drops, cross-selling, reactivation, and post-purchase, as well as behavioral segmentation and AI applied to churn prediction, optimal send time, and product recommendations. It can also combine e-commerce and physical store data within the same customer profile. In E-goi’s published case studies, Salsa Jeans increased its average order value by 73%, while Quebramar generated €2 million in sales in two months.

es. E-goi provides local human support in Portuguese, Spanish, and English. Depending on the plan, it may also include specialized strategic support focused on implementation, optimization, and ROI. As operations grow, having someone who understands both the platform and the business context can make the difference between having features available and actually turning them into results.

E-goi integrates with platforms such as WordPress, WooCommerce, Shopify, Magento, Adobe Commerce, PrestaShop and VTEX, while also offering APIs and OmniConnect to connect hundreds of applications without code. This means data no longer remains trapped in isolated systems and can instead power segments, automations, and omnichannel experiences before a sales opportunity is lost.

Yes. E-goi allows you to integrate WhatsApp, Mobile Push notifications, Web Push, and Voice/IVR calls within the same communication strategy. Connectif also offers WhatsApp, push, and app capabilities, but does not position Voice/IVR as a native channel. The more channels connected to the same customer profile, the lower the risk of losing the customer when they stop responding at one touchpoint.

Yes. E-goi offers a 14-day free trial so you can explore the platform with no commitment. There is also a money-back guarantee for up to 30 days after purchase, subject to the applicable terms and conditions. It is an opportunity to validate data, channels, and automations before continuing to invest in a solution that may no longer meet the needs of your operation.

Both platforms offer automation and artificial intelligence. The difference lies in the scope of the data and how it can be activated. E-goi applies AI to use cases such as Next Best Offer, churn prediction, send-time optimization, content creation, and product recommendations, combining digital and physical data within the same customer profile. AI powered by only part of the customer journey can only understand part of the customer.