Hypersegmentation by Artificial Intelligence
The key to nurturing the customer journey in a personalized, assertive and automated way.
By gathering all behavioral information about consumers in physical and online stores – from attraction to purchase. The Artificial Intelligence identifies patterns and creates hypersegments, to send optimized and accurate communications.
Trusted by top brands across the globe
Send automated One-to-One communications
Impact your entire sales strategy with AI Hypersegmentation and reach an average 40% increase in sales!
360º customer view
Centralize all information from offline and online environments on the Customer Data Platform.
Customized Segments
Create segments based on AI and Machine Learning in an automated way.
Relevant contents
Deliver the best offer for each customer, at an attractive price and in the most appropriate channel.
E-goi Ecosystem
A platform that has specialized in omnichannel marketing for more than 20 years.
We work to find the best solutions
Check out this use case
01
The customer visits the online store
He shows interest in some products, but does not complete the purchase.
02
Stored data
The Customer Data Platform stores customer behavior information, with a 360-degree view of the experience.
03
Hyper-segments created
Artificial Intelligence detects potential buying patterns among customers with similar behaviors and creates hypersegments.
04
Automated communication
The customer starts receiving multichannel campaigns personalized according to his interests, based on AI Hypersegmentation.
05
Purchase completed
The product is purchased by the customer in the online store.
06
Long-term relationship
After checkout, the AI creates new hypersegments to establish a relationship with the current customer and suggest products of interest (Next Best Offer), which increase the average ticket and build consumer loyalty.
How we can help
- In-store tracking, with in-store and online behavior monitoring
- Data integration and cross-referencing for a 360° view of the customer in the Customer Data Platform
- Creating Hyper-segments by AI to increase conversion by up to 40%
- Omnichannel strategy, delivering the right message in the most convenient channel
- Personalized one-to-one communications, according to the client’s needs and interests
- Optimization of operational processes, with the help of machine learning and marketing automation
- Sending relevant recommendations post-purchase, to increase the average ticket, with the Next Best Offer
- Complete sales funnel, to transform potential customers into loyal clients
Join the revolution!
Our team is ready to help.
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