UK marketers are leading the way in the use of segmented multi-channel marketing campaigns, according to a new study. More British marketers (68%) are constructing campaigns based on customer segments than in any other country. However, a smaller number (35%) of marketers are aware of exactly which channel is preferred by their customers. MIG have always promoted the benefits of multi-channel marketing, and can offer a range of tools to help you get the most out of segmented and targeted campaigns.

The ‘Strategy Meets Customer Expectations’ whitepaper highlights an increasing reliance on email and the emergence of text messaging as a highly effective marketing channel. MIG responded to the growing importance of email in digital marketing by unveiling the newly developed e-MSG2 platform earlier this year. The variety of innovative tools and refined level of functionality offered by the new platform have proven very successful with our clients, including the ability to set up event-triggered campaigns, a perfect way to get the most accurate segmentation of your customer database.

MIG have also recognised that, to a greater degree than ever before, text messaging is becoming an accepted form of communication for customers. As well as offering competitive rates on SMS campaigns, MIG have developed ‘Textfor…’, a powerful sales tool that enables you to acquire accurate email addresses and mobile phone numbers, whilst at the same time delivering your sales campaign directly to your customer’s inbox.