As características do novo "gadget" da Apple podem constituir uma
oportunidade para o e-mail marketing. Aceder ao e-mail neste aparelho móvel será
ainda mais fácil.
Users of the new Apple iPad could become ideal
email marketing targets, it has been suggested.
Launched yesterday, the touch-screen laptop-turned-iPhone is set to offer
consumers" a better email experience", one expert has claimed.
Writing for PC World, IT expert Michael J Miller said the multi-pane view, which
previews emails, is as effective as on a laptop, with the added advantage of
greater mobility.
He said that although writing emails will still be easier where the user has
access to a full keyboard, the iPad will be great for readers.
Mr Miller added that the device could be "particularly important" for handling
mail, noting that the iWork application should allow users to consume and
lightly edit any attachments.
Earlier this week, security firm Symantec claimed that business users need email
to work reliably and efficiently at all times.
