Businesses can use social networking sites to recruit members for
HTML email newsletter lists, it has been suggested.
Writing for ClickZ, industry commentator Simm Jenkins claimed that sites such as
Facebook and MySpace are "under-utilised" when it comes to driving
email marketing subscriptions.
"Reminding your fans and followers that you offer great value via e-mail is a
no-brainer yet rarely done," he added.
All businesses need to do is ensure they provide different content in their
email marketing materials than is available online.
The process can also work the other way round, Mr Jenkins added, with firms able
to point email readers in the direction of their Facebook page or Twitter
account.
Last week, web designer Rebecca Ritz told Sbtv.com that
HTML email newsletters remain an essential part of
email marketing.
