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O e-mail é uma das melhores ferramentas de marketing para as PME
devido aos baixos custos e grande eficácia. Conheça as melhores práticas para
ter sucesso no meio.
E-mail marketing is one of the easiest and most
cost-effective ways to market a small business. Don’t fall into the trap of
thinking you need to know everything about e-mail before you get started. Just
follow some of these best practices and you’ll be off to the races:
- Start by building an opt-in e-mail list. Opt in means that your
customers have given you permission to send them e-mail communications. Make
sure they know how often and under what circumstances they will receive
e-mail from you. And remember to keep your lists clean by promptly deleting
those who decide to stop receiving e-mail.
- Know your customers’ interests. Once the list is started, segment
it—dividing customers by age, gender, preferences or other important
criteria. Doing so will allow you to target customers more specifically and
appropriately.
- Make sure your content is relevant. The first thing readers do
when they open an e-mail is ask themselves “What’s in it for me?” You have
about seven seconds to answer that question. No matter how good your message
is, if it’s not relevant to the interests of your customers, it’s a failed
campaign. Knowing your audience is the best way to ensure your e-mails
connect with your customers. So remember to base your campaigns on what they
want and like, aligning their interests with what you have to offer.
- Remember to test campaigns and track your stats. Don’t just send
e-mails out and hope for the best; test campaigns to improve your results.
Test things like subject line, offer, e-mail template or best day and time
to send. Then track your results to see which variables work best. If you
learn a little something from each e-mail, you’ll go from novice to expert
in no time.
Fonte:
btobonline.com
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