|
|
 |
Partilhar |
|
|
|
|
|
No sector alimentar é fundamental relacionar-se com o consumidor final. Entregar a mensagem certa à pessoa certa e ouvir o consumidor deverão ser factores a ter em conta nas suas acções de E-mail Marketing.
E-mail marketing is an affordable and useful tool for premium food marketers, but like most successful marketing – there needs to be a focus on the customer.
Just like every step of the marketing process, it is important to plan and summarize how e-mail marketing will further your overall strategic goals.
Here’s what top marketers are saying about E-mail Marketing Campaigns:
-
Customers should be seen and heard – Michelle Kohanzo, director of marketing, Land of Nod
-
Ask and ye shall receive – Craig Calder, VP of marketing, Travelzoo
-
Customize it – David Almoslino, senior director of marketing, Trimble Navigation Ltd.
-
Social and e-mail are so very complementary – Gary Spangler, e-marketing manager, DuPont.
Some suggestions on how to incorporate E-mail marketing into your campaigns:
-
Customize your messages to specific customer preferences by creating multiple customer lists based on past purchases.
-
Timing is important – more consumers have smartphones and can receive e-mails at all hours. Try to catch your customers when they could be making purchase decisions to close the loop.
-
Always link back to social media — use e-mail as a tool to promote your social media campaigns.
Social media activities are becoming more commonplace in most everyone’s overall marketing channel strategy. The growth of links in e-mail marketing campaigns directing customers to the brand’s Twitter or Facebook page is staggering.
If you employ a social media campaign, don’t forget the vast opportunities to promote it — e-mail should be at the top of your checklist.
Social media sites have gained in link percentage since first quarter of 2007:
-
MySpace growing 1,309% over the last 2 ½ years
-
LinkedIn 10,265%
-
Twitter 297,175%
-
Facebook an outstanding 370,106%
Above all, listen to your customers and take note of other premium food marketers past successes and failures to hone your e-mail marketing campaign.
FONTE: Blog marketing Premium Food |
