|
|
 |
Share |
|
|
|
|
|
Almost 20% of email marketers in the US have no idea on the results of their campaigns as they are neglecting to track ROI, according to a new survey.
This echoes the findings of Econsultancy's recent Email Marketing Industry Census, which found that 42% of companies surveyed didn't know what kind of return they were getting from their email marketing efforts.
The eROI study looked at the use of email analytics for around 500 email marketers, and found that 18.06% were not tracking the results of their email campaigns, and therefore had no way of learning lessons in order to improve future campaigns.
Full story at econsultancy.com |
