Industry commentator Simms Jenkins noted that where images in particular are
concerned, marketers should be wary of the end presentation.
Writing for ClickZ, he noted that many users' browsers may be unable to support
pictures, or may simply choose not to accept particular visual displays.
Mr Jenkins noted that as few as a third of internet users have images turned on
by default – potentially meaning marketers must strike an effective balance
between written content and visuals.
Failing to dedicate enough time to producing high-quality text, in favour of
concentrating on images, may prove to be a mistake if the reader cannot view the
email in the format intended, he suggested.
Last week, the Direct Marketing Association warned that poor
email marketing can damage firms' reputations and ultimately their bottom
line.
Source
:
