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E-mail marketing strategies
by big brands such as Amazon and Tesco are overwhelmingly successful, it has
been claimed.
According to the Internet Advertising Bureau (IAB), consumers are more than
happy to receive promotional email marketing off firms and have suggested that
they would like more off companies they are interested in.
Around 25 per cent of consumers named one or more big brands they would "most
like to hear from" via the medium of email marketing - suggesting that HTML
email newsletters are an effective means of reaching a firm's target audience.
The IAB conducted the study with the help of iCD Research, polling 1,000
people on their feelings towards email marketing.
And the large majority of consumers - 85 per cent - feel that email is an
important communications tool, while 65 per cent said they check their personal
email accounts at least once a day.
Guy Phillipson, IAB chief executive officer, said: "Email is a key element of
the marketer’s armoury, yet it remains essential that brands remember what
resonates most with consumers when planning email campaigns."
Recently, Silicon.com claimed that marketers should not neglect email
marketing when integrating social media into their promotional strategies.
Source: globalgold.co.uk |
