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Real-life multichannel examples
I received some great gadget deals whereas my girlfriend got discount offers on perfumes!
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| I received some great gadget deals whereas my girlfriend got discount offers on perfumes! |
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| Me and my girlfriend share our birthday on the same day. |
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The same shop sent me an offer on gadgets, and her one on perfumes! |
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I forgot about the offer, but a week later I got
an SMS reminder! |
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| Maximise the performance of a campaign based on the specific profile of the target audience and launch it automatically at a particularly advantageous time (e.g. birthday). |
| How this is achieved in E-goi |
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With
E-goi you can launch highly segmented campaigns,
customised to match the profile of each
subscriber.
Using the “Gender” segmentation field, E-goi can
send the campaign to a distribution list,
automatically segmenting it for men and women.
As a result, using conditional models (if-based
templating), male subscribers will receive a
newsletter with one promotional offer, while
female subscribers will receive the same
newsletter with a different offer - all within
the same email campaign!
E-goi can also send campaigns automatically on
subscribers’ birthdays. Just publish a campaign
with the event “Birthday” and let E-goi
automatically send it to subscribers on their
birthday.
You can also send a different campaign before or
after a subscriber’s birthday. In this case, to
send subscribers a reminder of the promotional
offer, just create an SMS campaign associated
with the event “Birthday” and set the number of
days after which it should automatically be sent
to subscribers.
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| Results |
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This method enables customised communication with each
customer, automatically promoting the right product at
the right time. In addition, automatic birthday messages
generate a powerful branding effect and stimulate
word-of-mouth, which in turn will increase the
effectiveness of your campaigns in the medium and long
term.
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