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Real-life multichannel examples
I missed that special offer in my e-mail, but they've sent me an SMS!
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| I missed that special offer in my e-mail, but they've sent me an SMS! |
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My brother got a great offer in an email today. |
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It'd be right up my alley, but as I didn’t check my email on holiday, I missed the offer. |
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But the next day I received the offer via SMS! |
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Comunicar rápida e eficazmente com todos os
subscritores através do meio que mais usam,
minimizando ao mesmo tempo os custos da campanha. |
| How this is achieved in E-goi |
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E-goi
allows you to work with automatic segments
enabling you to easily send a campaign only to
those subscribers who did not open the last
email campaign. One of the great advantages of
this type of segmenting in E-goi is that it is
completely multi-channel.
Instead of sending an SMS campaign to an entire
subscriber database, you can save on costs by
first sending an email campaign, and later an
SMS campaign only to subscribers who did not
view the email.
Just create an email campaign and publish it as
normal. Next, create an SMS campaign with the
same content, but at the publication stage
choose the segment “Those who did not open the
last email campaign”. Then just schedule the
launch of the campaign for around 24 hours after
publication of the email campaign.
After 24 hours, E-goi will automatically send a
text message to subscribers who have not yet
viewed the email. And with E-goi’s customisation
codes, each SMS is tailored to the recipient
(e.g. “Hi John! We’ve got a special treat for
you!”).
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| Results |
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Instead of sending an SMS marketing campaign to your
entire customer database, with E-goi you can combine it
with email in order to minimise the cost, time and
effort required, as the text message will only be sent
to subscribers who did not open the email. All of which
happens automatically!
On the other hand, as this strategy combines email and
SMS, the message reaches the greatest possible number of
subscribers in the most direct manner, via their
preferred channel, whether it is email or mobile phone,
significantly increasing the campaign’s effectiveness
and return on investment.
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