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Increase the effectiveness of a promotional
offer, using subscriber behaviour. |
| How this is achieved in E-goi |
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When
you create and publish an email campaign in
E-goi, you can immediately create another
campaign using any channel, to be sent only to a
particular behavioural segment of the target
audience.
In this case, you would simply create a voice
campaign and publish it only to the segment of
subscribers who were in southern Portugal at the
time they opened the newsletter. Only those
subscribers will receive a recorded call from
Ronaldo.
As for the voice call, it not only plays the
recording of the famous player, but also gives
the subscriber the option of speaking to an
operator to conveniently book a ticket to the
game.
The ticket can then be easily sent as a text
message directly to the subscriber’s mobile
phone, via the E-goi API.
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| Result |
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This method of behavioural segmentation makes your
campaign much more effective, drastically reducing
marketing costs (the voice call is only made to
subscribers who were in the Algarve area when they read
the newsletter) and generating a powerful word-of-mouth
effect in the target audience (“Did you know Ronaldo
called me yesterday inviting me to the game?”).
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