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Real-life multichannel examples
For the past two weeks, I've received exclusive extracts from the new book, Dusk!
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| For the past two weeks, I've received exclusive extracts from the new book, Dusk! |
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I subscribed to the newsletter of an online bookshop. |
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As well as the newsletter, they sent me excerpts from the new book, Dusk! |
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Two weeks later, I received a discount on the book. I'd enjoyed the excerpts so much I bought it immediately! |
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Quickly turn leads into customers after
subscription to a newsletter. |
| How this is achieved in E-goi |
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With
E-goi it is easy to send follow-up campaigns (auto-responders)
to a particular subscriber based on the date on
which they subscribed to a newsletter.
Just define a welcome message to be sent to the
subscriber immediately after subscription. This
message could include the first excerpt from the
book “Dusk”.
Then all you need to do is prepare the
subsequent campaigns. They will all be launched
sequentially, based on the event “Subscription
date” (the date of subscription to the
newsletter). The first of these campaigns,
containing another excerpt, can be activated for
instance three days after the subscription date.
The second, with a new excerpt, after six days.
The third, after nine days. The final message,
scheduled for twelve days after the subscription
date, will include the final excerpt, completing
the first chapter, as well as a promotional
offer on the book “Dusk” to enable the reader to
finish the story.
The entire sequence of five campaigns will be
sent automatically by E-goi in a fully
customised manner (addressing the subscriber by
name) whenever anybody subscribes to the
newsletter.
Later, when six months have passed since
subscription, E-goi can send another automatic
campaign offering a special discount in the shop
to celebrate the subscriber’s first six months
as a customer. In order to access the discount,
the subscriber can even be required to update
his or her details using a short form provided
by E-goi, ensuring that contact and billing
information and literary preferences always
remain up-to-date.
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| Results |
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These auto-responders after subscription are
particularly useful to capture the attention of a simple
lead who has just subscribed to a newsletter, turning
them into a valuable customer in under two weeks. The
excerpts from the book included in the follow-up
messages serve to whet the reader’s appetite, maximising
their desire to buy the book as soon as they receive the
promotional offer in the last auto-responder.
Later, the six-monthly auto-responder provides an
effective way of retaining customer loyalty with a
customised offer, and ensuring that customer information
remains up-to-date. All performed automatically by E-goi,
leading to tremendous savings in cost, time and effort
in any sales or marketing department.
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