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Your benefits |
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Reach those customers who are actually interested in your mailings
Put an end to miserable response
rates in your campaign! E-goi’s
gives you all the necessary
tools for you to easily segment
your subscribers, improve list
hygiene and maximize
effectiveness! |
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Check out our automated segments
E-goi gives you a host of
ready-made behavioural segments
(engaged subscribers, dormant
contacts, etc), which you can
use right away or customise
at will! |
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Make dramatic savings on your
SMS campaigns
Why are you texting a discount
offer to every customer if you
also e-mail them that
very same offer? Cut down costs
and boost your ROI by having
E-goi send your SMS messages only to
those people who haven’t opened
your e-newsletter! |
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E-goi automatically segments your campaigns! |
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Ready to
send out your weekly specials only to customers with a
loyalty card? Want to promote your new store in the UK
but don’t want to bother people living outside the
country? No problem! E-goi’s segmentation features allow
you to engage your audience with targeted, relevant
contents. And not just on a single channel! How about
saving money on your SMS campaigns by broadcasting only
to subscribers who don’t open your e-newsletter? E-goi
can do it all for you, whatever the channel – and you
don’t have to lift a finger. |
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Funcionalidades |
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Effortless database segmentation |
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Creating a segment in E-goi is as simple
as doing a search in your database. Want
to send a newsletter to your London
clients only? Just search for “London”
in the “Address” field! Do you want to
e-mail it to those who’ve bought a
certain software application? Simply
type the application name in "Software".
What about those who signed up over
Christmas? Set your time range under the
“Subscription date”! The more thorough
your database, the better E-goi can
filter it for you!
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Unlimited database fields
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E-goi can use any field in your database
as a segmentation tool. Combine
multiple segments into one (eg
lawyers and judges and accountants),
invert any criteria (eg all customers
except non-openers) and slip segments
into other segments! You can even have
E-goi’s
opt-in forms
automatically sort out your website
visitors into your mailing list. Then
simply select the desired segment when
publishing your campaign. |
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Automatic geographical segmentation |
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 As
E-goi geolocates your subscribers
whenever they open your campaign, the
platform will filter your subscribers
by city, region and country on the fly! Do you want to
announce a concert in Bristol to every
subscriber who was in South West England
at the time they’ve opened your latest
newsletter? E-goi does it for you! |
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Automatic behavioural segmentation |
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E-goi’s segmentation is fully dynamic,
right down to the way your audience’s
behaves. How about rewarding your
most loyal subscribers (those with the
most opens and clicks) with a “thank
you” discount voucher? Or perhaps
re-engaging old, dormant subscribers who
rarely click through? It’s simplicity in
itself with E-gois’s ready-to-use
behavioural segments. Ideal for
cleansing and monetising your database! |
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Real multichannel ROI |
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With E-goi, “multichannel return on
investment” is not just fancy talk, but
actual, tangible results. For example,
if you usually send out simultaneous SMS
and e-mail campaigns, E-goi can bring
you tremendous savings by launching your
e-mail campaign first and broadcasting
the SMS a day later only to those
people who haven’t opened your e-mail!
The cherry on top? Have the platform’s
scheduling features do this
automatically for you!
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Dynamic campaign content |
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 Have
you ever wondered how much time you
could save by sending a special offer
catering for men and another for women,
all in the same mailing? Wonder
no more! E-goi’s if-based templating
will dynamically switch the contents of
your newsletter according to each
subscriber segment! Just the thing for
Valentine’s, Christmas and clearance
sales!
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Statistical reports by segment
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E-goi’s segments are linked to your campaign
reports as well. When checking out
your results, simply select any segment to
hone in on a specific share of your audience
and compare it with the overall
scores. Great for finding out which
demographics had the most opens or whether
your campaign scored higher among British or
American subscribers!
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