A/B newsletter split testing

E-goi’s split-testing decides it for you!
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Your benefits

Have your own subscribers pick your most effective campaign

Which of your two special offers should be more prominent in your newsletter? Create 2 different campaigns for each offer and split-test them to 10% of your customers. A few hours later, E-goi will then automatically send the campaign with the most clicks to the remaining 90% of your audience!

Split-test any change in your campaigns

A/B testings which limit you to subject lines only? Not with E-goi! Split-test your contents, image positioning, email sender, customisation codes, anything! Even structurally different newsletter designs !

Do as many tests as you need

E-goi doesn’t confine you to a set number of A/B testing rounds. There’s no limit to the amount of split tests that you can run in the platform – and no extra charge!


What email campaign will have the best response? E-goi’s split-testing decides it for you!
Are you really using the most effective call to action in your subject line? Will the product featured in your weekly specials actually bring in those clicks? Run an A/B split-test on your campaign and leave that call to your own audience! E-goi will send two or more different versions of your email to a small sample of your database (eg 10%) and then monitor the results for a few hours. The version with the best response rates will then be automatically sent to all other subscribers!
Features

Unlimited split testing
  E-goi places no limit on the number of A/B tests that you can run. Use them as and when you see fit – at no extra cost!

Full campaign split test
  How will people respond to subtle differences in your campaign (eg subject line)? What about major ones (eg your featured product)? Will placing article links on the left or right-hand side of your newsletter drive better results? E-goi’s A/B split testing gives you the answer! You can even test different senders and customization codes!

Comprehensive A/B test settings
  E-goi’s split-testing is completely customisable! Select your campaign. Choose the sender percentage. Set the number of hours for analysis. Select whether the winning campaign will be calculated on the number of opens or clicks. Run the test now or schedule it for a specific date and time. You’re in full control of the test criteria, all in a single configuration page!

Segment split-testing
  E-goi doesn’t restrict your A/B tests to whole lists – you can split-test individual list segments! Are you announcing the opening of a new store in London and want to split-test the campaign only to people in or near this city? Or perhaps you wish to narrow your test down to just female subscribers? E-goi makes it a doodle to set up!

Automatic sending of the winning campaign
  Once E-goi determines the best campaign, the platform will wait for you to check out the results. But if necessary you can just as easily have E-goi  send out the winner email  as soon as the test is over!

Real-time result tracking
  You’ll never be out of the loop on your A/B test. Simply open the split test report and gauge the current results. How many opens? How many clicks? Which campaign is edging out? E-goi tells you everything and even sends you an email with the results when the test is finished!
  

Multi-campaign split-testing

  You don’t have to restrict your split test to just two versions of your campaign. How about split testing 4 different subject lines? Simply create those 4 campaigns, select them for testing and let E-goi do the rest!  

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