E-goi's
anti-spam policy is not something to be trifled with. As a
permission-based marketing platform, E-goi requires every campaign to be
sent only to people who have given their prior explicit consent to receive it.
That's why an opting-out subscriber (one who, for example, clicks on your
campaign's "remove" link), will be automatically excluded from the list in
order to prevent accidental remailings. But we've just went the extra mile.
If the subscriber files a spam complaint while opting out, E-goi will
immediately block him out of every list in your E-goi account!
This improved suppression list method not only ensures that opt-outs are
properly honoured at all times, but actually exceeds the major regulating
bodies' own email marketing requirements and best practices.
This feature is the latest in a long line of benefits offered by E-goi to help
you clean and enhance your mailing list database. After all, the more people
in your mailing list are actively engaged, the more your campaign's
delivery effectiveness and open rates will increase over time!
